How We Supercharged Platform.sh’s Lead Generation: A B2B Content Strategy Case Study

“Thanks for delivering everything on Wednesday, much appreciated knowing the tight deadline! Second: it looks absolutely perfect to me, goes straight to the point, clear CTAs, etc. very well done!” That’s what our client at Platform.sh had to say after we revamped their email marketing strategy. But let’s rewind a bit. How did we get…

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Ever started something new and wondered halfway through if it’s actually going anywhere? It’s like that gym membership you bought in January… still feeling pumped about it in June? Here’s how you can really tell if your project isn’t just surviving, but thriving. Clear Goals: Are You Shooting Blanks or Hitting Bulls-Eyes?What’s the Point Anyway?…

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Alright, my fellow Sales Directors, we know the weight on our shoulders. The make-or-break of our go-to-market (GTM) strategy isn’t just about numbers; it’s about steering the ship to either dominate or drift. Crafting an effective GTM plan is essential—it’s the difference between leading the pack and becoming an also-ran. Discover: Tapping into Customer Insights…

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Takeaways: Introduction: The Intersection of Lean Startup and UX Design On the lookout for ways to stay ahead of the curve and deliver products that truly resonate with your customers? In today’s fast-paced, ever-changing business landscape, traditional product development methods often fall short. That’s where Lean UX comes into play – a user-centered approach that…

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Takeaways: Tired of Generic AI Content? Discover the SNACK Prompt Framework Are you tired of the generic, one-size-fits-all AI-generated content that often falls short of your marketing needs? If so, you’re not alone. Marketers and content creators are constantly seeking ways to harness the power of AI while ensuring the output aligns perfectly with their…

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Takeaways: Unlocking the Power of Emotional Marketing in Tech Let’s face it, even in the world of technology, people make decisions with their hearts, not just their heads. The problem is, most tech marketers focus too heavily on features and specifications, rather than tapping into their customers’ emotions. But what if I told you there’s…

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Attention, fellow marketing professionals! If you’re tired of the generic “marketing tips and tricks” that flood the internet, you’re in the right place. As a seasoned marketing manager I’m here to share with you the secrets to harnessing the true potential of AI-generated content. Key Takeaways: Mastering the Art of Prompt Engineering for Marketers In…

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Key Takeaways: As a marketing manager who’s been through the AI wringer, I get it. You’ve tried the ChatGPTs and the Midjourney’s of the world, hoping for that magic bullet to solve all your content needs. But let’s be real – the results were probably a mixed bag at best. Generic articles, awkward phrasing, and…

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Want to skyrocket your cold email results? Discover the secrets to crafting irresistible, hyper-personalized outreach at scale with Clay’s advanced prompt engineering. In this game-changing guide, you’ll learn: – 🎯 The proven prompt techniques that can 2x your open rates – 🚀 How to create templates that generate killer emails in seconds – 😎 Pro…

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Why Context is King Want to 10X your results with large language models (LLMs)? The secret lies in what you feed them – and I’m not talking about 1’s and 0’s. While LLMs are incredibly powerful, they have a critical limitation: their knowledge only extends up to a certain point in time. Beyond that cutoff…

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